Branding and Logo Design
New Cadence Productions
Brand Recognition
Target Audience
New Cadence Productions is a premier U.S. television and film content creation studio dedicated to empowering Latinx creatives. Their mission is to showcase universal stories and characters that enchant, entertain, and inspire audiences worldwide, celebrating the Latinx community as the new mainstream and advancing its full inclusion across society and Hollywood.
MIRO Entertainment collaborated with New Cadence Productions to develop a cohesive brand identity that reflects their mission and resonates with their target audience.
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Designed a logo that embodies the essence of New Cadence Productions, aligning with their vision and values.
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Crafted a color scheme that enhances brand recognition and appeals to the intended audience.
Goals & Challenges
The primary goal was to establish a distinctive brand identity that stood out in the entertainment industry and authentically represented Latinx creatives. This required accurately portraying the diversity within the Latinx community, differentiating New Cadence Productions from competitors, and aligning every branding element with the company’s mission to advance full inclusion in Hollywood. Overcoming the challenges of cultural representation and industry competition was critical to success.
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Developed a user-friendly and visually engaging website to showcase their projects and mission effectively.
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Produced compelling content to engage audiences across various platforms.
A Brand That Resonates Across Cultures
Strengthened brand recognition.
Engaged the target audience and fostered community connections.
Positioned as a leader in promoting diversity and inclusion.
